Today I've got collection of Logos with hidden symbolism in them.
Well I gues most of us know what logo is
Just a small defination What is logo ?
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).
All Logo designers out there this could be inspiration for you guys for future or upcoming designs.
1) Circus of Magazines
Seriously this clear and perfectly designed by taking into consideration the name i.e. Circus of Magazines.Circus tent looks like a magazine (more like a book to me, but still very clever). (Designer:logotomy)
2) Formula 1
Empty space in the middle creates a number “1″ for “Formula 1″
Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single-seater auto racing sanctioned by the Fédération Internationale de l'Automobile (FIA). The "formula", designated in the name, refers to a set of rules with which all participants' cars must comply.The F1 season consists of a series of races, known as Grands Prix (from French, originally meaning great prizes), held throughout the world on purpose-built circuits and public roads.
Formula One, more commonly known as F1 or Formula 1, is the highest class of single seater auto racing championship organized by the Fédération Internationale de l'Automobile (FIA).
One
of the most popular sports events on the globe, 2010 FIA Formula One
World Championship was watched by a huge audience of around 527 million
people around the world.
The current Formula One logo was designed in the early 2000s.
DESIGN ELEMENT OF FORMULA ONE LOGO
Shape of the F1 Logo:
The
F1 logo is one of the most famous and creative sports logos ever
created. The negative space in the middle of the logo creates the “1″.
The F1 logo is brilliantly relevant to the brand and communicates its
essence, i.e. speed and energy, in a highly effective yet aesthetically
pleasing and energetically well-integrated manner.
Color of the F1 Logo:
The
F1 logo features red and black colors on a white background. The red
color represents passion and energy, while the black color represents
power and determination.
3) FedEx
If you look closer you’ll notice the right-pointing arrow in between the ‘E’ and the ‘x’, representing precision and speed at which FedEx works.
FedEx Corporation, originally known as FDX Corporation, is an American global courier delivery services company headquartered in Memphis, Tennessee. The name "FedEx" is a syllabic abbreviation of the name of the company's original air division, Federal Express, which was used from 1973 until 2000.
The original "FedEx" logo had the Ex in orange; it is now used as the FedEx Express wordmark. The FedEx wordmark is notable for containing a hidden right-pointing arrow in the negative space between the "E" and the "X", which was achieved by designing a proprietary font, based on Univers and Futura, to emphasize the arrow shape.
FedEx Logo Evolution and Facts:
The
most interesting fact about the FedEx logo is that it creates an
optical illusion; if you observe closely between the ‘E’ and the ‘X’,
you’ll notice a presence of an arrow there. The arrow represents the
speedy and accurate service of the company. The arrow was formed after
200 FedEx logos were already designed and reviewed by Lindon.
The
‘Ex’ in FedEx signifies different sectors of the company in different
colors. FedEx Express in Orange; FedEx Freight in Red, FedEx Ground in
Green, FedEx Kinko’s in Blue, FedEx Trade Networks in Yellow, and the
FedEx Services in Grey. In addition, the ‘Ex’ of the corporate logo is
also colored grey.
The earliest FedEx logo was designed in 1973 by Richard Runyan.
4) Bipolar
The Logo depicts ambiguous emotions. It exactly matches the logo. The meaning of bipolar is
-Relating to or having two poles or charges
- Having two opposite or contradictory ideas or natures (Designer:Siah Design)
5) Amazon
Many of us know this site very well. Because most of us do purchase many stuffs on this site from clothing to books and many more.
The arrow from A to Z, symbolizes what Amazon is known for selling everything from “a to z” . It also serves as a smile, making the company feel friendly and approachable.
Well it's more....
Amazon.com, Inc.
is an American company that is widely considered to be a groundbreaker
in the online retailing business. Established in 1994 by Jeff Bezos,
Amazon.com started off as an online book
store, and was named after after the world’s largest river. The company
soon expanded, selling thousands of items from computer software to home
furniture.
Headquartered in Seattle, Washington, Amazon.com is the biggest online retailer in the US.
DESIGN ELEMENTS OF AMAZON LOGO
Shape of the Amazon Logo:
Amazon.com
has used several logos over the years. The current Amazon logo depicts
the absolute message that they sell everything from A to Z. In addition
to that, the arrow below the wordmark visualizes the smile that the
customers of the company would experience by shopping on their website.
Color of the Amazon Logo:
The
black color in the Amazon logo represents dominance, supremacy and
elegance, while the orange color stands for pride and happiness.
Well these logos were pretty amazing. Well I'll post soon post part 2 of these. So keep watching..O_O
Please do post in your comments about the content of my blog.
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